Beginner to Intermediate Digital Marketing & eCommerce

Digital Marketing & eCommerce

Learn how to promote products and services online using modern digital marketing tools and build successful eCommerce businesses.

12 Weeks Duration
20+ Students
4.8/5 Rating
Certificate Included
Digital Marketing & eCommerce Course

Course Overview

This course covers the fundamentals and strategies of digital marketing with a focus on eCommerce applications. You’ll gain hands-on experience in social media marketing, SEO, email marketing, and managing online stores. By course end, you’ll be equipped to run marketing campaigns and manage a fully functional eCommerce website.

What You'll Learn

  • Understand the core principles of digital marketing
  • Run paid ads on Facebook, Instagram, and Google
  • Manage and optimize online stores using Shopify/WordPress
  • Perform SEO and use analytics to track performance
  • Create marketing funnels and email campaigns

Course Features

Hands-on Projects

Build 5+ real-world projects for your portfolio

Expert Mentorship

Learn from industry professionals with 10+ years experience

Job Assistance

Resume building, interview prep, and job placement support

Flexible Schedule

Weekend and evening batches available

Course Information

Duration: 12 Weeks
Format: Online & Offline
Class Size: Max 15 Students
Prerequisites: Basic Computer Skills
Language: English
Support: 24/7 Online Support

Next Batch Starts

Spetember 2025
Weekends: 10:00 AM - 2:00 PM

Course Modules

01

Introduction to Digital Marketing

2 Weeks

Understand the essentials of digital marketing and its various channels to lay a strong foundation.

  • What is digital marketing
  • Types of digital marketing (SEO, SEM, SMM, Email, Content, etc.)
  • Buyer persona and customer journey
  • Tools used in digital marketing
02

Social Media Marketing (SMM)

2 Weeks

Learn to create and manage effective social media ad campaigns on Facebook and Instagram.

  • Facebook and Instagram Ads
  • Target audience research and campaign setup
  • Ad creatives, copywriting & budgeting
  • Analyzing ad performance
03

Search Engine Optimization (SEO)

2 Weeks

Master SEO techniques to improve website visibility and rankings on search engines.

  • On-page and off-page SEO techniques
  • Keyword research and implementation
  • Backlinking strategies
  • Google Search Console & basic technical SEO
04

Email Marketing & Funnels

2 Weeks

Build effective email campaigns and marketing funnels to engage and convert customers.

  • Setting up email marketing tools (Mailchimp, Brevo, etc.)
  • Building email lists
  • Creating marketing funnels
  • Email automation and A/B testing
05

eCommerce Development & Management

2 Weeks

Create and manage online stores using platforms like Shopify and WordPress (WooCommerce).

  • Introduction to Shopify and WordPress (WooCommerce)
  • Setting up an online store
  • Managing products, payments, and orders
  • Connecting social media & payment gateways
06

Analytics, Strategy & Monetization

2 Weeks

Use analytics to drive growth and explore monetization strategies for digital marketing and eCommerce.

  • Google Analytics basics
  • Interpreting data for growth
  • Marketing strategies and campaign planning
  • Freelancing, affiliate marketing & passive income tips

Ready to Master Digital Marketing & eCommerce?

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