Beginner to Intermediate Digital Marketing

Social Media Marketing & Paid Ads

Learn how to effectively grow and manage brands using powerful social media strategies and paid advertising.

12 Weeks Duration
20+ Students
4.8/5 Rating
Certificate Included
Social Media Marketing & Paid Ads Course

Course Overview

This course focuses on teaching you how to market products, services, or brands using top social media platforms. You will learn how to create content, run ad campaigns, engage your audience, and analyze results. By the end, you’ll be able to build brand visibility, drive traffic, and generate leads through social media.

What You'll Learn

  • Build and optimize business pages on Facebook, Instagram, and TikTok
  • Design high-converting ad campaigns with proper targeting
  • Create engaging visual and written content
  • Track, analyze, and improve ad performance using analytics tools
  • Grow social media followers organically and through paid methods

Course Features

Hands-on Projects

Build 5+ real-world projects for your portfolio

Expert Mentorship

Learn from industry professionals with 10+ years experience

Job Assistance

Resume building, interview prep, and job placement support

Flexible Schedule

Weekend and evening batches available

Course Information

Duration: 12 Weeks
Format: Online & Offline
Class Size: Max 15 Students
Prerequisites: Basic Computer Skills
Language: English
Support: 24/7 Online Support

Next Batch Starts

Spetember 2025
Weekends: 10:00 AM - 2:00 PM

Course Modules

01

Introduction to Social Media Marketing

2 Weeks

Learn the fundamentals of social media marketing and set up professional accounts across major platforms.

  • Understanding different platforms (FB, IG, TikTok, LinkedIn, etc.)
  • Importance of brand presence on social media
  • Setting up professional social media accounts
  • Social media trends & ethics
02

Facebook Marketing

2 Weeks

Master organic and paid strategies to grow your brand on Facebook.

  • Creating and optimizing a business page
  • Meta Business Suite overview
  • Organic growth strategies
  • Introduction to Facebook Ads Manager
03

Instagram & TikTok Marketing

2 Weeks

Create engaging content and grow your audience on Instagram and TikTok.

  • Instagram business setup
  • Stories, reels, and post strategies
  • TikTok content trends
  • Hashtag and engagement tactics
04

Paid Advertising on Meta (FB & IG)

2 Weeks

Learn to create and optimize high-performing ad campaigns on Facebook and Instagram.

  • Facebook Ads Manager in detail
  • Creating ads: objectives, targeting, budgeting
  • Split testing (A/B testing)
  • Ad reporting and optimization
05

Content Creation & Strategy

2 Weeks

Develop compelling content and plan effective social media strategies.

  • Creating eye-catching visuals using Canva
  • Writing effective captions & hooks
  • Weekly/monthly content planning
  • Scheduling tools (Meta Planner, Buffer, etc.)
06

Analytics, Strategy & Client Work

2 Weeks

Analyze performance, create strategies, and prepare for client work or freelancing.

  • Facebook & Instagram Insights
  • Creating social media reports
  • Creating marketing strategy for clients
  • Freelancing tips & building your portfolio

Ready to Master Social Media Marketing?

Join thousands of learners who have transformed their marketing skills with our comprehensive training program.

7-day money-back guarantee